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If  you’re a small business owner, you may be hesitant to invest in magazine advertising…

Despite the perception of it being costly and challenging, magazine ads remain a dependable way to advertise your products and services. Check out these six reasons why magazine advertising should be on your radar.

✔ Magazines last longer than other media
Magazines tend to linger around homes and workplaces longer than newspapers and direct mail. They are often read for multiple days and kept for future reference.

✔ Magazines offer a captive audience
Magazines are frequently passed around and read by multiple people, providing advertisers with multiple opportunities to capture their attention.

Local Magazines are trusted
Local Magazines typically feature advertisements from small businesses and local families, making them a reliable source of information.

Local Magazines keep businesses top-of-mind
In an overcrowded advertising market, staying relevant can be challenging. Local magazines help businesses stay top-of-mind with potential customers.

Opportunities to trigger a call-to-action
Magazines provide opportunities to engage readers with calls-to-action such as special offers or competitions.

Local Magazines are emotive media
By sharing stories about the community, local magazines can create an emotional connection between readers and your business. Engage readers on a personal level and inspire loyalty.